From fashion, lifestyle, and gourmet brands to multiplex cinemas, aquariums, large bookstores, libraries, and other cultural and entertainment facilities, it offers everything, making it a multi-functional cultural space. In particular, the 13-meter-high duplex bookshelves of the Star Academy Library in the central plaza are a popular photo spot.
The designers aimed to foster open communication through books, so it is frequently used for author meet-and-greets, book-themed concerts, and lectures by renowned experts, among other cultural events.